RECOGNITION FROM BRAINZ 500 GLOBAL AWARDS
"Ilie Popa is an entrepreneur, forward and out-of-the-ordinary visionary, with strong ethics about sustainability, eager to create positive movements for the young generation and a better world... With 11 years of experience in event productions all over Europe, the Covid crisis was the switch direction into leather fashion, and very soon after becomes the owner of LAUNTHER, an authentic leather with advanced characteristics; above all, is machine washable with detergent, a sustainable solution with a positive impact on the environment, health, and fashion"
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vision
LAUNTHER operates business-to-business with two departments, both with our own production plants in India, and luxury garments manufactured in Europe, while the distribution is done from Rotterdam, The Netherlands
1. Production and wholesale of finished leather.
2. Design and manufacture of private-label leather fashion.
We adopt an ‘outside the box’ vision to find the missing practical development of finished leather and the ways we use this fabric and develop leather features that make LAUNTHER stands out in the leather industry without limitation, featuring characteristics of high impact for the environment, personal health, and fashion.
The fashion atelier is our department on a mission to prove diverse trendsetting designs made possible with our exclusive leather features. LAUNTHER priorities the development of leather streetwear
LAUNTHER envisions strong sustainability ethics in our tanning processing and media communication strategy with arguments proving authentic leather as being one of the most sustainable fabrics to use in fashion.
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SUSTAINABILITY
LAUNTHER is a solution for one of today's world problems when over half of the animal byproducts from the meat industry, hides, are being dumped or burned instead of processed with organic unharmful techniques to become an actual sustainable fabric.
A variety of plastic-lookalike leather or vegan-lookalike leather uses highly aggressive marketing tools and communication schemes to downgrade the minds of consumers and even set up hate against the use of authentic leather in fashion. Still, we will do our best to reveal awareness of the actual situation. Genuine leather is the most important and sustainable fabric, by processing the animal byproduct into leather saves our environment from being dumped on fields or burned. Humans, animals, and plants are part of the circle of life. Each will need the other for survival; even a vegan must kill a plant's life.
Worldwide, 55% of animal skins are dumbed or burned because the consumer was educated to favor the alternatives. The legislation needs to take action on authentic leather processed with Chrome, a highly toxic acid used for tanning over 90% of the leather in the world. Alternatives exist with vegetable extracts, which are very friendly to the ecosystem and health. Still, this process requires extra costs and a very long process of 30 to 45 days, compared with the Chromium process, which takes only one day.
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