LAUNTHER is a solution for one of today's world problems when over half of the animal byproducts from the meat industry, hides, are being dumped or burned instead of processed with organic unharmful techniques to become an actual sustainable fabric.
A variety of plastic-lookalike leather or vegan-lookalike leather uses highly aggressive marketing tools and communication schemes to downgrade the minds of consumers and even set up hate against the use of authentic leather in fashion. Still, we will do our best to reveal awareness of the actual situation. Genuine leather is the most important and sustainable fabric, by processing the animal byproduct into leather saves our environment from being dumped on fields or burned. Humans, animals, and plants are part of the circle of life. Each will need the other for survival; even a vegan must kill a plant's life.
Worldwide, 55% of animal skins are dumbed or burned because the consumer was educated to favor the alternatives. The legislation needs to take action on authentic leather processed with Chrome, a highly toxic acid used for tanning over 90% of the leather in the world. Alternatives exist with vegetable extracts, which are very friendly to the ecosystem and health. Still, this process requires extra costs and a very long process of 30 to 45days, compared with the Chromium process, which takes only one day.
LAUNTHER is perfectly matching with the three pillars of sustainability. Our leather positively impacts the environment, society, and economy. It is an animal byproduct from the meat industry, and it becomes leather from tanning only with vegetable extracts. No sheep, cow, or buffalo are bred for the skin, the hides being saved from polluting the Earth by being dumbed or burned. The ability to sanitize it as regular laundry, the garments made with LAUNTHER, washing with detergent and without damage, and being non-allergic in contact with skin, is a true innovation. Saving the hides from pollution and replacing the non-sustainable lookalike plastic leather also helps economic development and society. One of the oldest manufacturing processes and a fundamental building block of developing economies is creating leather. It provides valuable, often essential, employment to millions of people worldwide.
Livestock systems are a significant global asset valued at around $1.4 trillion (Steinfeld et al. 2006). The livestock sector is organized in long market chains that employ around 1.3 billion people worldwide and support the livelihoods of 600 million poor farmers in the developing world (Thornton et al. 2006). Keeping livestock is an effective risk reduction strategy for vulnerable communities, providing nutrients and traction for growing crops in smallholder systems. Livestock products contribute 17 percent to kilocalorie consumption and 33 percent to protein consumption worldwide (Rosegrant et al. 2009).
With the global population expected to hit 9 billion by 2050, livestock will be essential for providing food and protein for this growth; therefore, the hide and skin as a by-product will continue to provide a source of raw materials for the production of leather.